Rooted in insight, driven by design.
Anchor is a design consultancy focused on strategic, intentional design. We help brands refine their identity, optimise user experiences, and build cohesive systems that stand the test of time. With a balance of insight and creativity, we provide guidance that ensures every design decision serves a purpose.
Rooted in insight, driven by design -
Thoughtful Solutions for Real Impact
01
Brand Strategy
Brand Strategy
Brand Strategy
We help define your brand’s core identity, ensuring your messaging and visuals align with your mission and resonate with your audience for maximum impact.
Positioning & Messaging
Brand Voice Development
Audience Analysis
Competitor Analysis
Brand Architecture
Positioning & Messaging
Brand Voice Development
Audience Analysis
Competitor Analysis
Brand Architecture
02
UX Optimisation
UX Optimisation
UX Optimisation
We provide insights to enhance user experiences, identifying friction points and recommending data-driven improvements to optimize engagement and retention.
User Journey Mapping
Accessibility Audits
Usability Testing
Data-Driven Design Insights
Conversion Optimisation
User Journey Mapping
Accessibility Audits
Usability Testing
Data-Driven Design Insights
Conversion Optimization
03
Design Systems
Design Systems
Design Systems
We guide you in creating scalable design systems that ensure consistency, streamline collaboration, and adapt as your business grows.
Component Libraries
Style Guide Creation
Prototyping Workflows
Documentation & Guidelines
Cross-Team Alignment
Component Libraries
Style Guide Creation
Prototyping Workflows
Documentation & Guidelines
Cross-Team Alignment
04
Creative Strategy
Creative Strategy
Creative Strategy
We help shape your creative vision, from campaign themes to visual direction, ensuring your messaging aligns with your brand and engages your audience.
Content Strategy
Campaign Ideation
Visual Storytelling
Trend Forecasting
Concept Development
Content Strategy
Campaign Ideation
Visual Storytelling
Trend Forecasting
Concept Development
Partnering with Brands to Create Meaningful Impact
Discover Our Work
Supporting Brands at Every Stage of Growth
Supporting Brands at Every Stage of Growth
Supporting Brands at Every Stage of Growth
Startup
We help emerging brands build a strong foundation, shaping their vision, positioning, and strategy to make an immediate impact. From launch to recognition, we provide the clarity needed to thrive.
Startup
We help emerging brands build a strong foundation, shaping their vision, positioning, and strategy to make an immediate impact. From launch to recognition, we provide the clarity needed to thrive.
Startup
We help emerging brands build a strong foundation, shaping their vision, positioning, and strategy to make an immediate impact. From launch to recognition, we provide the clarity needed to thrive.
Scaleup
As brands grow, we assist in refining their identity, optimizing experiences, and building scalable systems to support ongoing success and ensure smooth transitions during expansion.
Scaleup
As brands grow, we assist in refining their identity, optimizing experiences, and building scalable systems to support ongoing success and ensure smooth transitions during expansion.
Scaleup
As brands grow, we assist in refining their identity, optimizing experiences, and building scalable systems to support ongoing success and ensure smooth transitions during expansion.
Enterprise
For established brands, we offer strategic innovation, user experience optimization, and efficient frameworks to maintain relevance and stay ahead in an evolving market.
Enterprise
For established brands, we offer strategic innovation, user experience optimization, and efficient frameworks to maintain relevance and stay ahead in an evolving market.
Enterprise
For established brands, we offer strategic innovation, user experience optimization, and efficient frameworks to maintain relevance and stay ahead in an evolving market.
Empowering Every Sector Through Design
We collaborate across industries, delivering tailored strategies that drive growth and innovation.
Technology & SaaS
Healthcare
Nonprofits & Social Impact
Finance & Fintech
Media & Publishing
Retail & E-Commerce
Architecture & Interior Design
Education
Legal & Compliance
B2B & Enterprise
Sustainability & Green Tech
Consulting & Advisory Firms
Technology & SaaS
Healthcare
Nonprofits & Social Impact
Finance & Fintech
Media & Publishing
Retail & E-Commerce
Architecture & Interior Design
Education
Legal & Compliance
B2B & Enterprise
Sustainability & Green Tech
Consulting & Advisory Firms
Technology & SaaS
Healthcare
Nonprofits & Social Impact
Finance & Fintech
Media & Publishing
Retail & E-Commerce
Architecture & Interior Design
Education
Legal & Compliance
B2B & Enterprise
Sustainability & Green Tech
Consulting & Advisory Firms
Technology & SaaS
Healthcare
Nonprofits & Social Impact
Finance & Fintech
Media & Publishing
Retail & E-Commerce
Architecture & Interior Design
Education
Legal & Compliance
B2B & Enterprise
Sustainability & Green Tech
Consulting & Advisory Firms
Purposeful Growth starts here
Strategic Consulting
Clara Sterling
Innovation Advisor
Elise Hartmann
Design Consultant
Felix Monroe
Design Consultant
Owen Laurent
Brand Strategist
Sylvie Vance
Brand Strategist
Strategic Consulting
Clara Sterling
Innovation Advisor
Elise Hartmann
Design Consultant
Felix Monroe
Design Consultant
Owen Laurent
Brand Strategist
Sylvie Vance
Brand Strategist
Strategic Consulting
Clara Sterling
Innovation Advisor
Elise Hartmann
Design Consultant
Felix Monroe
Design Consultant
Owen Laurent
Brand Strategist
Sylvie Vance
Brand Strategist
Creative Direction
Freya Calder
Interaction Specialist
Lucas Devereux
Creative Consultant
Milo Hastings
Content Consultant
Creative Direction
Freya Calder
Interaction Specialist
Lucas Devereux
Creative Consultant
Milo Hastings
Content Consultant
Creative Direction
Freya Calder
Interaction Specialist
Lucas Devereux
Creative Consultant
Milo Hastings
Content Consultant
Operations & Collaboration
Hugo Whitmore
Project Coordinator
Lillian Becker
Client Liaison
Operations & Collaboration
Hugo Whitmore
Project Coordinator
Lillian Becker
Client Liaison
Operations & Collaboration
Hugo Whitmore
Project Coordinator
Lillian Becker
Client Liaison
Insight-Driven Expertise
Through meticulous research, we uncover meaningful opportunities, delivering tailored strategies that make an impact.
01
Insight-Driven Expertise
Through meticulous research, we uncover meaningful opportunities, delivering tailored strategies that make an impact.
01
Insight-Driven Expertise
Through meticulous research, we uncover meaningful opportunities, delivering tailored strategies that make an impact.
01
Collaborative Solutions
We work closely with your team, blending diverse perspectives to create thoughtful strategies aligned with your goals.
02
Collaborative Solutions
We work closely with your team, blending diverse perspectives to create thoughtful strategies aligned with your goals.
02
Collaborative Solutions
We work closely with your team, blending diverse perspectives to create thoughtful strategies aligned with your goals.
02
Future-Focused Strategy
Our forward-thinking approach ensures your strategies stay adaptable, relevant, and prepared for what’s next.
03
Future-Focused Strategy
Our forward-thinking approach ensures your strategies stay adaptable, relevant, and prepared for what’s next.
03
Future-Focused Strategy
Our forward-thinking approach ensures your strategies stay adaptable, relevant, and prepared for what’s next.
03
Frequently Asked Questions
If you have any further questions, please contact us.
What makes Anchor different from other consultancies?
We focus on strategy over execution, helping brands refine their vision, streamline decision-making, and create systems that scale. Our work isn’t about quick fixes—it’s about long-term impact.
How do you approach new projects to ensure the best outcome?
We start by understanding your challenges and goals, then create a roadmap to address them. Every project is different, but our approach is always built on deep research, structured frameworks, and open collaboration.
Do you only work with design teams?
Not at all. While we specialize in design-led thinking, we collaborate with product teams, leadership, and anyone looking to improve how their brand, product, or experience functions in the real world.
Can you help if we already have an in-house team?
Absolutely. We don’t replace teams—we enhance them. Whether it’s providing outside perspective, filling in knowledge gaps, or refining existing processes, we act as a strategic partner to help your team work smarter.
Frequently Asked Questions
If you have any further questions, please contact us.
What makes Anchor different from other consultancies?
We focus on strategy over execution, helping brands refine their vision, streamline decision-making, and create systems that scale. Our work isn’t about quick fixes—it’s about long-term impact.
How do you approach new projects to ensure the best outcome?
We start by understanding your challenges and goals, then create a roadmap to address them. Every project is different, but our approach is always built on deep research, structured frameworks, and open collaboration.
Do you only work with design teams?
Not at all. While we specialize in design-led thinking, we collaborate with product teams, leadership, and anyone looking to improve how their brand, product, or experience functions in the real world.
Can you help if we already have an in-house team?
Absolutely. We don’t replace teams—we enhance them. Whether it’s providing outside perspective, filling in knowledge gaps, or refining existing processes, we act as a strategic partner to help your team work smarter.
Frequently Asked Questions
If you have any further questions, please contact us.
What makes Anchor different from other consultancies?
We focus on strategy over execution, helping brands refine their vision, streamline decision-making, and create systems that scale. Our work isn’t about quick fixes—it’s about long-term impact.
How do you approach new projects to ensure the best outcome?
We start by understanding your challenges and goals, then create a roadmap to address them. Every project is different, but our approach is always built on deep research, structured frameworks, and open collaboration.
Do you only work with design teams?
Not at all. While we specialize in design-led thinking, we collaborate with product teams, leadership, and anyone looking to improve how their brand, product, or experience functions in the real world.
Can you help if we already have an in-house team?
Absolutely. We don’t replace teams—we enhance them. Whether it’s providing outside perspective, filling in knowledge gaps, or refining existing processes, we act as a strategic partner to help your team work smarter.
Let's Talk
Speak to an expert
Whether you’re refining your brand, improving user experience, or shaping a new strategy, we’re here to help.
Let's Talk
Speak to an expert
Refining your brand or shaping a new strategy? We’re here to help.
Let's Talk
Speak to an expert
Whether you’re refining your brand, improving user experience, or shaping a new strategy, we’re here to help.